Apple’s tiny Bluetooth trackers are getting a rare price cut just in time for a busy winter of travel, errands, and big-game watch parties. A 4-pack of first-generation AirTags is currently marked down by 35%, bringing the bundle into impulse-buy territory for anyone who has ever torn apart a couch looking for lost keys.
The discount effectively turns a premium Apple accessory into a practical, relatively low-cost way to tag your essentials, from luggage and backpacks to wallets and even TV remotes. For people already deep in the iPhone ecosystem, it is one of the more straightforward upgrades you can make to your everyday life without spending flagship-phone money.
How big the AirTag discount really is
The current promotion cuts the typical list price of a first-generation Apple AirTag 4-pack by exactly 35%, dropping the bundle to $64 and saving shoppers $35 in one shot. That means each individual tracker in the pack effectively costs just $16, a level that pushes AirTags out of “nice-to-have” territory and into something closer to a household utility. Reporting on the deal notes that, as of Feb, the 4-pack is sitting at $64, which is framed as a steep markdown for a product that usually commands a premium in the Apple lineup, and the language around SAVE $35 and 35% underscores how aggressive this particular cut is for a core accessory from Apple.
Other trackers have dipped in price before, but this specific configuration of Apple’s own tags has rarely been this low at a major retailer. Coverage of the sale describes Amazon as running a 35% promotion that takes the 4-pack to $64 and explicitly calls out that each AirTag in the bundle effectively costs just $16, which is unusually close to the best single-unit deals that have surfaced in separate blowout sales. That framing, combined with the emphasis on All products being independently chosen by editorial teams, positions the current discount as a standout opportunity rather than a routine coupon that comes and goes every week.
Why Amazon’s weekend deal stands out
Part of what makes this weekend’s offer notable is where it is happening. Amazon is the retailer applying the 35% cut to the Apple AirTag 4-pack, and that matters because it is one of the few places where Apple hardware regularly competes with its own official store on price. The listing on Amazon highlights the $64 bundle price, and separate deal roundups point out that this is the lowest level tracked there for the original 4-pack, with earlier discounts only briefly pushing it down near $62.99 before bouncing back up. When a marketplace that large moves a popular Apple accessory to its all-time low, it tends to set the tone for the rest of the weekend’s tech bargains.
The broader context around Super Bowl weekend sales reinforces that this is not an isolated markdown. Roundups of Amazon’s best offers for the big game spotlight AirTags as a headlining pick for Apple loyalists, noting that some configurations are 41% off and that this is the best price seen in about three weeks. Separate coverage of Blowout AirTag deals describes prices as low as $17 for individual units with discounts up to 41% off, while another report on AirTag just hit the Amazon all-time low at $17, 41% less than AirTag 2, underlines how aggressive the retailer has been on tracking accessories in general. Against that backdrop, a 35% cut on a 4-pack at $64 looks less like a token promotion and more like part of a coordinated push to get AirTags into as many carts as possible.
How the 4-pack compares to other AirTag options
For anyone deciding whether to buy a single tracker or a bundle, the math behind the current 4-pack discount is straightforward. Coverage of AirTag 1 Gets Major Discounts notes that Apple’s first-generation AirTag 4-Pack has dropped to $64.00 this week, which lines up with the 35% off figure and confirms that the per-tag cost in the bundle is now very close to the best single-unit deals. Separate reporting on blowout pricing highlights that individual AirTags have fallen to $17 in some sales, and that those offers represent up to 41% off, while another piece on AirTag just hit the Amazon all-time low at $17, 41% less than AirTag 2, reinforces that $17 is the current benchmark for a one-off tag. With the 4-pack now effectively pricing each tracker at $16, the bundle actually undercuts those single-tag blowouts on a per-unit basis.
It also helps that multi-pack pricing from other sellers has historically been higher. A listing for Apple AirTags 4-pack with luggage strap and colored keychains on QVC explicitly warns shoppers, in all caps, DO NOT BUY THESE HERE & LET QVC RIP YOU OFF, and notes that a pack of four AirTags can be bought from Apple itself as well as Amazon any day of the week, but that they are rarely less than $99. That $99 reference point makes the current $64 bundle at Amazon look even more compelling, especially for families or frequent travelers who can easily find uses for all four tags. For shoppers comparing across retailers, the combination of a 35% discount, a $64 total, and a per-tag cost that beats even the $17 blowout offers is what sets this particular 4-pack apart.
What AirTags actually do for everyday users
The appeal of a discounted 4-pack only matters if the product itself solves real problems, and AirTags are designed to do exactly that for people who live inside the Apple ecosystem. Each small disc pairs with an iPhone and shows up in the Find My app, letting you see the last known location of your tagged items on a map. If you misplace your keys in the house, you can trigger a sound from the AirTag’s built-in speaker, and if you leave a bag behind at a coffee shop, the vast network of nearby Apple devices can help anonymously relay its location back to you. A detailed user guide on Apple AirTags explains how features like Precision Tracking work with compatible phones, and notes that the Precision Tracking range is improved in newer hardware thanks to a second-generation Ultra Wideband chip, while still treating the original AirTags as fully supported devices that integrate with the same Find My infrastructure.
That combination of local Bluetooth tracking, crowdsourced location updates, and tight integration with iOS is what makes AirTags particularly attractive at a lower price. Deal coverage aimed at Apple loyalists emphasizes that AirTags can help you keep up with everything from your phone to your keys to your pets, and frames the current discounts, including 41% off in some configurations, as a rare chance to build out a tracking setup without overspending. For people who already rely on apps like Find My to locate a misplaced iPad or MacBook, adding four more points of visibility across everyday items can feel like a natural extension of habits they already have, especially when the cost of entry has been pulled down to $64 for a full Pack.
How to shop the deal and what else to watch
Anyone interested in the 4-pack discount will find it live on Amazon’s main storefront, where the Apple AirTag listing reflects the 35% cut and the $64 price. Shoppers who want to compare across retailers or verify that they are looking at the correct configuration can also use product search tools, including Google’s shopping results, which surface the AirTag 4-pack among other trackers and accessories. One such product view highlights the AirTag bundle alongside competing devices, while a related product listing shows how the 4-pack stacks up in terms of price and features against other Bluetooth trackers that appear in the same category.
