At CES 2026, Samsung used its VD Deep Dive Session to outline a vision for the next era of television that fuses advanced display engineering with human-centered design. The company spotlighted the world’s first 130-inch Micro RGB TV, describing it as a next-generation color platform wrapped in a bold new industrial design that aims to redefine premium viewing. Building on its broader strategy for AI-integrated homes, Samsung also framed the Samsung Bespoke AI 2026 as a core companion for connected living, tying the future of TV directly to the future of the smart home.
Samsung’s CES 2026 VD Deep Dive Session
During the VD Deep Dive Session at CES 2026, Samsung set out an overarching roadmap for how television will evolve from a standalone screen into a deeply embedded part of everyday life. Company executives used the event to describe how the TV will sit at the center of a wider ecosystem of displays, appliances and services, with the session framed as a strategic briefing on where visual display technology is heading. According to Samsung’s own account, the focus was on aligning product development with changing lifestyles, so that new TVs are designed around how people actually live, work and relax at home rather than around isolated hardware specifications.
Speakers at the session also emphasized that CES 2026 is being treated as a proving ground for concepts that are meant to guide “technology for humanity,” not just showcase incremental upgrades. Reporting on the event notes that Samsung framed its latest display and AI announcements as time-sensitive, arguing that rapid shifts in content consumption and home connectivity require equally rapid innovation in television platforms. By prioritizing AI-driven personalization and cross-device intelligence over raw panel metrics alone, the company signaled to manufacturers, content partners and developers that the competitive edge in TV is moving toward software, services and user experience design.
Envisioning TV’s Next Era
Samsung’s vision for TV’s next era positions the living room screen as a central hub for both entertainment and smart home control. Coverage of the company’s strategy explains that future models are expected to orchestrate streaming services, gaming, ambient displays and home automation from a single interface, effectively turning the TV into a command center for the household. In analysis of the VD Deep Dive, industry observers describe this approach as a shift from TV as a passive endpoint to TV as an active platform that coordinates devices, data and services across the home, which has implications for how broadcasters, app developers and advertisers design experiences for the big screen.
Within this framework, Samsung is stressing bolder, more immersive viewing experiences that go beyond incremental resolution jumps. The company’s roadmap highlights advances in color accuracy, contrast control and industrial design that are meant to make large-format displays feel more cinematic while still fitting naturally into domestic spaces. At the same time, the next era of TV is defined by embedded AI that can anticipate user needs in real time, from adjusting picture modes based on ambient light to surfacing content tailored to individual profiles. For consumers, that means the value of a television will increasingly be measured by how intelligently it adapts to context, not just by how sharp the image looks in a showroom.
Reimagining Design at CES 2026
Samsung used CES 2026 to showcase a design philosophy that puts human-centric technology at the forefront of its display lineup. According to a detailed account of the company’s design showcase, the new concepts prioritize intuitive interfaces, subtle visual cues and form factors that reduce friction in everyday interactions. In its description of the event, one report notes that Samsung framed these design choices as part of a broader effort to “guide technology for humanity,” meaning that aesthetic decisions are tied directly to accessibility, comfort and emotional resonance. For designers and architects, this signals that TV hardware is being rethought as part of interior environments rather than as isolated gadgets.
The company also highlighted bold aesthetics that allow expansive displays to blend more naturally into living spaces. Ultra-thin bezels, refined stands and wall-integrated mounting options are being developed so that large screens can either stand out as statement pieces or recede into the background when not in use. Compared with earlier generations, Samsung’s latest design language places stronger emphasis on sustainability and adaptability, including materials and modular elements that can evolve with changing tastes and room layouts. That focus on long-term fit and environmental impact matters for buyers who increasingly weigh durability and responsible design alongside picture quality when choosing premium TVs.
Role of Samsung Bespoke AI 2026
The Samsung Bespoke AI 2026 is being positioned as a home companion that provides what the company calls “connected comprehension” across its ecosystem of devices. In its explanation of the platform, Samsung describes how the AI layer is intended to interpret household patterns, understand natural language commands and coordinate responses across appliances, displays and sensors. A detailed breakdown of the system in Samsung’s AI home explains that Bespoke AI 2026 is designed to move beyond simple device control toward a more contextual understanding of user intent, which could change how people interact with their TVs, refrigerators and other connected products.
Within the television category, Bespoke AI 2026 enables deeper personalization by learning viewing habits, preferred genres and even typical viewing times for each member of a household. The platform is described as integrating directly with TV interfaces to surface tailored content recommendations, adjust profiles automatically and coordinate with other devices, such as dimming smart lights when a movie starts or pausing playback when a connected doorbell rings. Compared with earlier AI models, the 2026 update adds more proactive features that respond to household dynamics, which raises the stakes for privacy, data governance and interoperability standards that manufacturers and regulators will need to address as such systems become more pervasive.
Unveiling the 130-Inch Micro RGB TV
At the center of Samsung’s CES 2026 announcements is the world’s first 130-inch Micro RGB TV, which the company describes as a showcase for next-generation color technology. According to a detailed corporate statement, the display uses a Micro RGB architecture to deliver extremely precise color reproduction, high peak brightness and deep blacks at a scale that targets high-end home theaters and flagship commercial installations. The same report on the 130-inch model notes that Samsung is positioning the product as a leap in display innovation that surpasses its previous premium TVs in both resolution and contrast performance, which could reset expectations for what a top-tier television looks like.
Design is a central part of the 130-inch Micro RGB TV’s appeal, with Samsung emphasizing a bold new look that maximizes screen real estate while minimizing visual clutter. The product is described as having a form factor that allows the massive panel to sit flush with walls or integrate cleanly into custom installations, reducing the sense of bulk that typically comes with very large screens. By combining this design approach with its Micro RGB technology, Samsung is targeting affluent homeowners, luxury builders and commercial clients who want immersive visual experiences without compromising the aesthetics of their spaces. For the broader market, the launch serves as a signal of where high-end TV technology is heading, even if the first wave of products is aimed at the upper tier of buyers.
